GOMO - Micro Social Welfare Commerce
Nutritious meals for factory workers and laborers
A solution for supplying essential goods at stabilized prices, directly connecting farmers and consumers through the F2C model.
From farm to workers' hands
GOMO Store · Multi-utility destination
GOMO stores are designed for CD Restop stopover points — shopping, F&B and EV charging in one experience.
Fresh produce
Planned F2C sourcing: fresh produce with clear traceability.
Food & dry goods
Rice, fish sauce, oil, noodles, snacks — trusted brands at stable prices.
Household goods
Shampoo, body wash, detergent, cleaners — worker-friendly combo pricing.
Integrated EV charging
DC Fast chargers designed into the storefront layout. Shop while charging, maximize your time.
Every product on a GOMO shelf carries a digital passport
We work with SPT Group to bring goods on GOMO shelves into the Strace traceability system and link them to SPT's Hàng Chuẩn marketplace. GOMO is the showroom and the checkpoint: shoppers scan the stamp, see the origin, and compare it with the real product in their hands.
Strace — the traceability platform
A traceability platform developed by SPT Group; trace codes follow the national barcode standard and GS1, and the platform has been confirmed as connected to the National Traceability Portal since 16 July 2026.
Hàng Chuẩn — the online counterpart
SPT's verified-goods marketplace at hangchuan.spt.vn. Products displayed at GOMO have a matching storefront online, so shoppers can cross-check information, reorder, and suppliers are identified.
GOMO — showroom and checkpoint
At the rest stop, shoppers hold the real product, scan the stamp, and see its origin and batch. Priority goes to local farm produce, OCOP products and fairly priced essentials under the Five HAVEs standard.
Four steps from supplier to shelf
- 1Supplier registers and declares products on Strace
- 2Batch-level trace stamps are applied
- 3Goes on the GOMO shelf and gets a Hàng Chuẩn storefront
- 4Shopper scans at the shelf, cross-checks and buys
This is the planned cooperation between GOMO and SPT Group; product scope and timing follow each agreement. No GOMO store is operating yet.
Visit SPT's Hàng Chuẩn marketplace →GOMO Micro Social Welfare Commerce Project
GOMO is a project designed to supply essential goods at stabilized prices, aimed at factory workers and laborers in industrial zones nationwide.
Serving Workers
Designed to serve workers in industrial zones with nutritious meals at affordable prices.
Improving Quality of Life
Aiming to improve the quality of daily meals and living standards for laborers.
Direct F2C Connection
Directly connecting farmers and consumers through the Farm to Consumer model.
Eliminating Intermediaries
Cutting unnecessary intermediaries to reduce costs.
Current Goods Distribution Situation
The current distribution system has many shortcomings that harm both farmers and consumers.
- Farmers sell at low prices to middlemen, profit only 5-10%
- Goods pass through 4-5 intermediary levels, each adding 10-20%
- Workers buy at high prices with no quality guarantee
- No traceability, lacking quality control
- Farmers sell directly and keep a larger share of the value
- Intermediaries eliminated, goods go from production to consumer
- Workers buy at fair prices with quality assurance
- Clear traceability, quality control throughout the chain
GOMO Project Goals
Quality Goods
Aiming to provide high-quality consumer goods at affordable prices.
Production Connection
Directly connecting producers with consumers, eliminating unnecessary intermediaries.
Innovation
Innovating in logistics, technology, and supply chain business models.
Sustainable Development
Building a sustainable, environmentally friendly supply chain contributing to national ESG goals.
GOMO Linkage Model
Connecting components within the ecosystem to create a sustainable value chain.
GOMO Hub
Coordination & operations center
Consumer Households
Consumer solidarity groups
Business Households
Goods distribution groups
Production Units
Source goods alliance
Business Units
Service intermediaries
Government & Organizations
Encouragement, monitoring, support
Fulfillment Center
Order fulfillment center model at Restop Complex, fully integrated with warehousing and logistics infrastructure.
Dry Warehouse
Storage for seasonings, essentials, dry goods
Cold Warehouse
Preservation of vegetables and fresh produce
Processing Warehouse
Pre-processing, sorting, quality inspection
Packing Warehouse
Combo packing, order preparation
Livestream Studio
Professional online sales studio
Welfare Hub
Welfare space, consulting for workers
GOMO is designed around the principle of price transparency for the buyer
GOMO is built around transparency: the reference price and the member price are meant to be shown clearly on every item and every welfare bundle, with no hidden fees. The content below describes the design direction of the model.
Clear pricing on every item
Designed so that every item and every BBU bundle shows a reference price and a member price, clear to the buyer before deciding.
Welfare bundles put those who need support first
BBU bundles (workers / students / drivers) are designed so the benefit leans toward the buyer rather than maximising profit per order.
Transparent to investors & community
Reconciliation and reporting are designed to run on the Linh Nam ERP, so operating results can be verified once the model is deployed.
BBU welfare bundles — a product line designed by GOMO
Welfare bundles designed by audience — workers, students, drivers, families, EV owners, Tet — grouping everyday essentials into a single package. This is a design catalogue, not items currently on sale.
Build the GOMO ecosystem together
Suppliers, distribution partners, industrial parks, universities — connect directly with the GOMO leadership.
GOMO Leadership
Shapes the 24/7 GOMO Combo Mart model · Builds the essentials catalog and BBU welfare bundles · Point of contact for FMCG suppliers and industrial-park partners.
FMCG / F&B suppliers
Bring your products to the CD Restop network — targeting 500 rest stops. We aim for transparent cooperation; commercial terms are agreed case by case.
Supplier ecosystemLocal farmers / co-ops
Supply clean, QR-traceable produce — priority for VietGAP / GlobalGAP-certified co-ops.
Submit supply profileIndustrial parks / universities
GOMO is designed to accompany CD Restop rest stops — intended to supply welfare goods for travellers and workers in your area.
Propose partnershipGOMO Micro Social Welfare Commerce Project
GOMO is a project designed to supply essential goods at stabilized prices, aimed at factory workers and laborers in industrial zones nationwide.